The Energy Project
Brand Design
The Energy Project is a consulting company that redefines workforce sustainability across leading organizations by helping them drive humane high-performance. Their past clients include Coca-Cola, Google, Microsoft, and Facebook. The Energy Project required help in developing a visual identity that could unite the scientific rigor and people-centricity of their methodologies.
Brand Design
The Energy Project is a consulting company that redefines workforce sustainability across leading organizations by helping them drive humane high-performance. Their past clients include Coca-Cola, Google, Microsoft, and Facebook. The Energy Project required help in developing a visual identity that could unite the scientific rigor and people-centricity of their methodologies.
I developed a graphic language through a scalable system of line icons inspired by the simplicity and purity of technical line charts. I placed their commitment to humane workspaces at the centre of the visual system - I chose a versatile font, created a bright color palette, and evolved the photography to a journalistic style.
Brand Visual System
Iconography
Photography Art Direction
Brand System Guideline
Brand Visual System
Iconography
Photography Art Direction
Brand System Guideline
