Houghton Mifflin Harcourt
Campaign Design
Role: Design Director
Campaign Design
Role: Design Director
Houghton Mifflin Harcourt is a publisher of textbooks, instructional technology materials, assessments, reference works, and fiction and non-fiction for both young readers and adults.
The challenge: HMH were struggling to recruit the talent necessary to succeed in today’s digital economy. The best young engineers and developers were dreaming of Silicon Valley, not a publishing industry mistakenly thought to be on life support.
Solution: We created a design system for an arresting campaign that highlighted their relevance in today’s knowledge economy, convincing job seekers they were an employer worth aiming for.
Solution: We created a design system for an arresting campaign that highlighted their relevance in today’s knowledge economy, convincing job seekers they were an employer worth aiming for.
Visual system
Photography Art Direction
Photography Art Direction
