Chalet Magazine
Publication Concept and Design

Role: Creative Director, founder

Co-founder: James Stevens
Founding Editor: Megan M. Garwood
Editor: Howard Hurst
Chalet explores cities from the perspective of the bike, taking roads less travelled to understand a city’s people, its cycling culture, and the points of intersection with art, design, food, urban culture and beyond.

The challenge: the visual representation of cycling culture was conservative, insular and lacked the panache that it deserved.

Solution: We created a lifestyle magazine about cycling that went beyond the bike.

Design
Photography Art Direction
Photo Editing