Bartle Bogle Hegarty
Brand Refresh
Role: Head of Design
BBH is a British global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York City, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1,000 staff worldwide
Bartle Bogle Hegarty needed a fresh look for their New York branch, in line with the 1982 rebellious spirit of their founders. We created an identity around New York visual culture and alternative movements inspired by the 1980s to now.
Brand Visual System
Iconography
Photography Art Direction
Designers: Lukas Weber, Elijah Ervin
Head of Strategy: Tom Callard
